ABOUT THE FOUNDER

About the Founder: George C. April

West Coast Sports Solutions NPO 
Registered  (281-169 NPO)

George C. April, born on 16 May 1956 in the rural West Coast region of South Africa, is a resilient leader, accomplished builder, veteran journalist, and passionate community advocate.  As the founder and chairperson of West Coast Sports Solutions NPO – and also the driving force behind Cape Coast News.  (CCNews.co.za) He has dedicated his life to uplifting youth in undeserved communities through sport, education, and opportunity.

Raised on a farm during the apartheid era, George learned the unyielding values of hard work, perseverance, and self-reliance from a young age. He attended Hopefield Primary School but left formal education at 14 to support his family, entering the construction industry where he honed practical skills in problem-solving and leadership.

Rising through the ranks, George built a successful career as a builder and project manager for major construction firms renowned for quality and excellence.  Parallel to this, he pursued his passion for truth-telling as a freelance reporter, excelling for over 31 years in journalism, covering critical community issues, exposing injustices, and giving voice to the voiceless.

Now in his late 60s, George channels decades of real-world experience into a powerful mission: It’s all about the kids -they are the future.

 Vision and Mission
Having overcome limited opportunities himself, George deeply understands the barriers facing today’s youth: high unemployment, social challenges, drugs, gangs, and lost potential in West Coast communities.

Through West Coast Sports Solutions NPO, he empowers children and young people with life-changing sports programs that build “discipline, teamwork, resilience, and hope”.  Sport isn’t just a game, it’s a proven pathway to keep kids off the streets, foster purpose, and open doors to brighter futures.

Building on the success of his previous initiative (Cape Coast Youth), George established this organization to reach even more lives, attracting broader participation and support through the universal appeal of sport.

As a team-driven NPO, West Coast Sports Solutions is poised to create lasting change, transforming communities one young athlete at a time.

“Join the movement – Support the kids – Build the future.”

For more on George’s work and upcoming initiatives, like the landmark 70th Birthday Community Fun Day on 16 May 2026 in Hopefield, visit [wcsportssolutions.co.za](https://www.wcsportssolutions.co.za) or follow CCNews for inspiring stories from across of South Africa, mostly Western Cape.

Here’s what some of the “now adult woman” from a previous organization i was also the founder of, have to say about me:

 
Note: The Cape Coast Youth project has come to an end a few years ago.  The participants have gone on to study and build new careers for themselves, and some are still busy completing their studies. The reason why it was discontinued – and WCSS was founded – is because sport has a more universal appeal, and it is easier to attract participants and sponsors alike.
 
As such, West Coast Sports Solutions hopes to – and believes it will – achieve even more than Cape Coast Youth did.
 
With a team, and as a Non-Governmental Organization, and cooperation as members, we can definitely make a greater impact to uplift our community, specifically our youth and young people.
 
Please help us spread the word:

Please help us keep the project alive: